Academic writing

• Scientific writing is meant to be clear and precise. 
• Scientific findings are meant to providing better understanding, not better impression; so is scientific writing. 
• Scientific writing tends to be tentative, it is best to avoid absolute words such as "never", "always", "proven", etc. 
• Avoid overly critical of previous works, e.g., instead of "previous research failed to", try "Despite previous research, something has still not done yet."
• Any statement needs to be qualified, i.e., supported by evidence or references. 
• Science is meant to be about sharing; if you do not have readers, that's not science. 
• Science tell stories.